Vedrana Hlašć of the Hlašć family farm (OPG Hlašć) highlights that raspberry production began twenty years ago, and today their brand is recognisable across the region. The Hlašć family farm is considered one of the most recognisable agricultural holdings in Zaprešić and the surrounding area, a result of years of hard work and dedication to quality.
It all started with a single plot of land inherited from her grandfather, on which corn used to grow. The decision to cultivate raspberries was made precisely because no one in their area grew this fruit, presenting an opportunity to differentiate in the market. The raspberry was chosen because it is an interesting fruit that was a rarity in local production at the time.
In the beginning, growing raspberries was exclusively a hobby for leisure time. Over time, this hobby grew into a serious business that requires dedication throughout the year. The demanding nature of production requires continuous care, turning a hobby into a full-time job and the main source of income.
Today, Zaprešić Raspberries have emerged, a brand that has far exceeded the boundaries of the local community. Vedrana Hlašć admits they never dreamed their raspberries would become known beyond Zaprešić. However, consistency in work and the uniqueness of the product have enabled them to build a stable and recognisable business in the market.
