The Virovitičko-Podravina County Tourist Board has presented a new souvenir collection featuring four iconic characters representing the region. According to the board, these items demonstrate that a tourism product need not be predictable or dull.
The collection’s centrepiece consists of black and white T-shirts bearing a recognisable motif rooted in the county’s identity, where Podravina and Slavonija meet. One T-shirt features Podravac and Slavonka, while the other depicts Slavonac and Podravka. Below the characters, the message reads: “Slavonija and Podravina, unexpectedly beautiful and unexpectedly interesting.”
Alongside the T-shirts, the collection includes two black canvas tote bags. One bag features Slavonka in traditional costume, and the other Podravka in traditional costume. The bags carry their own slogans: “A story of style that lasts” and “Old colours, new trends.” The overarching slogans for the entire collection are “Unexpectedly beautiful” and “Unexpectedly interesting.”
The design of the new souvenirs is by the creative duo from Virovitica – illustrator Anja Duršot and designer Igor Barčanac. Martina Jakelić, director of the Virovitičko-Podravina County Tourist Board, emphasised that the aim of these souvenirs is to showcase a different approach to tourism products.
The original fashion accessories are not currently for sale. The Virovitičko-Podravina County Tourist Board will distribute the souvenirs as business gifts, and they will soon become part of gift packages on the Plemićka Route. Collecting six stamps in a brochure, available at any location on the Plemićka Route, can win a package of authentic products, including a T-shirt and a tote bag.
