The public institution "Mljet National Park" presented its natural wealth and sustainable tourism offer at the World Travel Market (WTM) in London, held from 3 to 5 November 2026 at the ExCeL London exhibition centre.
The Mljet National Park exhibition space was located within the main stand of the Croatian National Tourist Board (Hrvatska turistička zajednica), shared with colleagues from the Dubrovnik-Neretva County Tourist Board. The joint appearance presented the key assets and indigenous offer of southern Croatia to international tour operators, agents, influencers and media.
The appearance was used to position Mljet as a global leader in ecologically responsible tourism. Advanced models of regenerative tourism, which form the basis of the development and protection of Mljet National Park, were presented, with the aim of attracting visitors whose stay contributes to the preservation of the local ecosystem and supports the local community.
Particular emphasis was placed on the park's potential in the pre-season and off-season. The active holiday offer includes hiking and biking trails, profiling Mljet as a destination for stays outside the main summer months.
Negotiations for the 2027 tourism season were opened at the fair, with a focus on the British market. Guests from the British market value ecological responsibility, authenticity and untouched nature.
The public institution "Mljet National Park" thanks the Croatian National Tourist Board for its support, colleagues from the Dubrovnik-Neretva County Tourist Board for their partnership, and international partners who have shown interest in the oldest marine national park in the Mediterranean.
