The Marketing and Climate Action Strategy for Dugi Otoka was presented in the premises of the Municipality of Sali. The document, developed within the NaTour4Change project, was presented by Alda Sovitti, MSc.
The strategy is the result of joint work with stakeholders at a workshop held on 2 June 2026. Furthermore, it was developed based on previous documents within the same project, primarily the Climate Action Plan for the destination of Dugi Otoka.
The strategy was presented in the premises of the Municipality of Sali, thereby concluding a segment of project activities focused on climate action in tourism. The document is designed as a guide for the destination’s marketing and communication in the context of climate challenges.
The strategy represents a contribution to the strategic development of sustainable tourism in the area of the Municipality of Sali. At the same time, its development contributes to the implementation of the Destination Management Plan for Dugi Otoka for the period 2026 to 2029.
By creating such a document, the aim is to align the development of tourism offerings with climate objectives and the needs of the local community. The NaTour4Change project, through a series of documents and workshops with stakeholders, is shaping the framework for the sustainable management of the Dugi Otoka destination.
