Google has announced a change to its policy on the European market, responding directly to the concerns of the European Union. This change comes in the context of stricter oversight and investigations launched by the European Commission, prompted by new regulations on the digital market. The company has therefore adjusted its algorithms to align its operations with the new regulatory framework.
The key change relates to the way news publications are handled. Google has announced that it will no longer automatically demote news content simply because it is hosted by third parties. This change is part of a broader effort to align with regulations, including those recently adopted.
At the same time, the European Commission has launched an investigation under the Digital Markets Act. This measure aims to ensure fair competition and prevent unfair practices by large technology companies. Violation of these regulations can have serious consequences, including significant fines. In fact, a breach of the rules can result in a fine of up to 10 per cent of the company’s global annual turnover, representing a significant financial risk for major technology conglomerates.
As part of these changes, Google has announced that from 30 August it will no longer apply certain mechanisms to users in the European Union. Specifically, the ranking adjustments previously applied will no longer be applied to users in the 27 member states of the European Union. In addition to EU member states, this change also covers users in Iceland, Norway, and Liechtenstein, thereby extending the reach of these new rules to the wider European market.
