Today, 10 October 2026, the world observes World Mental Health Day, held annually on the same date to raise awareness of the importance of mental health, promote understanding of those facing difficulties, and reduce the stigma still associated with mental health problems. The central message of this year’s observance is that mental health is as important as physical health.
The Croatian Institute of Public Health is launching a new national digital campaign, A-B-C of Mental Health, starting today and running until the end of the year. This is a Croatian adaptation of the international Act, Belong, Commit approach, implemented in Croatia within the framework of the EU-wide JA PRISM project, which focuses on improving mental health and preventing difficulties.
At the heart of the campaign are three simple principles that encourage citizens to engage, connect with others, and participate in community life. The principle of A – Activate encourages various forms of activity; the principle of B – Connect relates to relationships with other people and a sense of belonging; while the principle of C – Value and contribute to the community encourages citizens to engage in activities they find meaningful. The programme is based on the idea that caring for mental health does not necessarily require major changes, and its aim is to encourage people to remain active, nurture relationships, and participate in activities that give a sense of meaning and belonging.
According to the Croatian Institute of Public Health’s announcement of 8 October, the campaign’s content will be published on the Institute’s social media channels, with pilot activities also planned for selected secondary schools.
The World Health Organization calls for greater inclusion of people with lived experience of mental health difficulties in decision-making. The theme of this year’s World Mental Health Day is ‘Lived experiences heard: real voices, real change’. The WHO highlights that people who have personally experienced mental health difficulties possess valuable experiential knowledge, and their voice should not only raise awareness but also shape health services, support programmes, and decisions affecting their lives. It is emphasised that accessible and dignified care in the community is essential.
Those in need of support have access to a range of resources. The Crisis and Suicide Prevention Centre (at KBC Zagreb) is available on the number 01 2376 470 (24/7), and can be visited in person without prior appointment or referral at the address in Kišpatićeva 12 (Rezo) between 08:00 and 20:00. The National Helpline for Victims of Crime and Offences is available on the number 116 006 (24/7, free, and anonymous for emotional support), as is the Croatian Red Cross on the number 0800 1188 (24/7).
