The business conference "Winning Formula" was held on Thursday, 5 November 2026, in the City Council Hall of Crikvenica. The event was aimed at owners and directors of micro, small and medium-sized enterprises, as well as anyone seeking to improve their business operations and gain new practical knowledge for more effective company management.
The mayor of Crikvenica welcomed the participants at the start, highlighting the importance of continuous entrepreneur education, experience exchange and the creation of a stimulating business environment that contributes to local economic development. She stated that entrepreneurship is one of the key drivers of the city's development, and that the City of Crikvenica supports initiatives that enable entrepreneurs to acquire new knowledge, exchange experiences and network with experts. She thanked the organisers for choosing Crikvenica as the host for the business event.
The conference was introduced by one of its initiators, Hrvoje Serdarušić, who emphasised that the project's goal is to offer entrepreneurs concrete and applicable information that can help in making better business decisions, increasing profitability and managing operations more successfully. The speakers were Hrvoje Serdarušić (Serdarušić d.o.o.), Vjekoslav Mesaroš (Financiraj.hr), Predrag Novačić (Bon.hr), Aleksandar Zemunić (Selectio d.o.o.), Mihovil Katić (Branche), Gerhard Šarić (Waymark), Hrvoje Japunčić (Decentia savjetovanje d.o.o.) and Monika Brzović (Groupama osiguranje).
Through eight expert and practically oriented presentations, participants had the opportunity to learn how to increase the likelihood of business loan approval, whether there are effective models for financing business without credit debt, and how to increase the value of their own enterprise. The sessions also covered how to correctly set prices for products and services and avoid the most common mistakes that reduce profitability.
The topics also included human resource management in small and medium-sized enterprises, identifying and avoiding problematic clients, managing operational risks and the possibilities of using grant funds for business development. The presentations were focused on providing concrete knowledge and tools that entrepreneurs can immediately apply in daily business, with a special emphasis on increasing profitability, long-term sustainability and the competitiveness of enterprises.
The project is being implemented with the support of programme partner the Croatian Association of Banks (HUB), media partner portal Mojnovac.hr, and local partners, the City of Crikvenica and the Regional Development Agency of Primorje-Gorski Kotar County (PRIGODA).
