The O SVOM POSLU conference is being held in Imotski in late November, bringing together young entrepreneurs. The event aims to answer the question of how to build a business – securing funding, using artificial intelligence and balancing private and professional life.
The idea was to gather more than 300 entrepreneurs and experts. Among the participants are financial educator Toni Milun, Goran Čipčić from Zorina mast and actress Marijana Mikulić, with the conference organised by Anamarija Grabovac. The event takes place in a cinema hall in the heart of Dalmatian hinterland, in a hall with 407 seats.
O SVOM POSLU is not a classic business conference. There are no speakers with presentations or slides full of tables. Throughout Saturday morning, 28 November, Anamarija, as host, leads one large live conversation in six parts, in the format of a live podcast episode. Each part begins with a question that an entrepreneur would ask themselves, and the audience can ask whatever they like at the end, while speakers answer honestly and concretely. One of the key moments of the conference will be the conversation with Toni Milun, a mathematics professor. Anamarija has been working with entrepreneurs for more than ten years.
Among the stories to be heard is that of Goran Čipčić, who turned his grandmother’s 1960s recipe into Zorina mast, a brand with more than 30 products and 25 employees. Maja Božinović in Kuterev, a village of 300 inhabitants under Velebit, shows at OPG Butina that one does not sell tourism, but hospitality. Ante Vlašić, better known as Ante Cash, turned a construction profile on social media, 'Antina Garaža', into one of the most followed profiles in Croatia and Bosnia and Herzegovina, and started Iđen doli fest on a family meadow near Vrljika.
Ana Milas opened bistro Figura, while Zrinka Janković is behind the Mamin ručak brand. She started the blog on maternity leave with her third son, later turning it into an online community gathering over 20,000 women, and today has sold-out cookbooks, planners and workshops behind her. Ilijana Bodlović built the 'Fitness Anny' application from training, a team of experts with over 90 employees and more than 15,000 women. Zorana Premera took Premis ice cream from family production in a cellar to a plant with more than 30 employees, while Nikola Grabovac, with his family, runs a winery that was the first in Dalmatia to invest in artificial intelligence in the vineyard and mechanical harvesting.
Alongside them participate Marina Jurašin from HBOR, Ines Mamić from Zagrebačka banka, Ivan Vican from inteligencija.hr, Milica Slipčević from Glass Artefact and Gordan Kreković, a doctor of science who leads Visage Technologies, a company whose computer vision technologies are used by companies worldwide.
